Internet Marketing – WordPress SEO first looks

Tonight I have spent some time reviewing the WordPress Theme that I have selected to tidy it up a bit, before getting back to the Internet Marketing project. This is just a quick first look at my initial experiences with setting up SEO on WordPress.

In the last post I followed an initial recommendation to try WordPress SEO from a company called Yoast.  Unlike the version that we use on Brainmates website, WordPress SEO offers a real time SEO check to ensure that the information that is being added to the post will give it a fighting chance to be found.

The WordPress SEO plugin workflow

  • Step 1 – Uses a keyword as a starting point to help discover the Google friendly topic to structure the copy around. (I have selected “WordPress SEO” as the keyword.
  • Step 2 – Ensure the that the Post title has the Key word or phrase contained in it. It needs to be the full phrase or it won’t work. for example WordPress SEO is acceptable but WordPress with SEO will fail the “Article Heading” test.
  • Step 3 – Next I have the option to edit the Page Title independently from the post title or the overall website Title. Again, this needs to contain the key word or phrase and needs to be kept short. The plugin will tell you if it is too long.
  • Step 4 – Edit the Permalink to include the keyword.
  • Step 5 – Write or review your content to ensure that the keyword is mentioned (WordPress SEO)  and ideally mentioned more than once.
  • Step 6 – Taylor the Meta Description that provides a short overview of the content. This is what will be displayed in a text link.

If you have done all of these things then to basic SEO checks are complete.

The WordPress SEO Plugin also has a number of other features that I haven’t event scratched the surface on so I am going to have to spend some time going through the WordPress SEO Manual as it seems to have lots of interesting tips to explore and try out.

Next Stop, “Visitor Tracking” with Google Analytics.



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